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Savoir-Faire

Haute couture & luxury
Warp & Weft Silks

Silk has always been at the heart of Maison Hurel's collections, recognizing its heritage in the nobility of this fiber. Plain or jacquard-patterned, Hurel silks are consistently delicate and airy. The diverse weaves offered—mousseline, organza, satin, or fine weaves across varied weights—are celebrated throughout Haute Couture and luxury ready-to-wear.

Jacquards & Textured Weaves

Jacquards and textured weaves represent a cornerstone of the Hurel collections. Crafted on jacquard looms, these silk and fine fiber fabrics express limitless creativity across tactile dimensions. The design studio creates hundreds of original patterns every season, reviewed by artistic direction then drafted onto point-paper cards for master weaving.

Plain & Figured Velvets

Figured velvets by Hurel are unique creations woven on exceedingly rare century-old looms. These warp-and-weft cut velvets, woven in silk-viscose and silk-lurex, exhibit unrivaled refinement and tactile depth. The studio invents thirty new floral, geometric, baroque, and narrative motifs each season, alongside plush panne and pure silk plain velvets.

Tulles & Nets

Hurel produces sheer tulles from natural noble fibers (silk, cotton, linen) and resilient technical fibers. These serve as exquisite foundations for embroidery, transfer printing, or sequin embellishments.

Machine Embroidery

Mechanical embroidery enriches Hurel collections with craft techniques distinct from weaving. Methods include fine-thread needlework, sequin embellishment, and precision laser cutting.

Finishing & Ennoblement

Maison Hurel masters the art of textile finishing—printing, foil application, and metallization—to infuse wonder and brilliance into our silks, jacquards, and delicate laces.

Engineered & Hand-Painted Work

Maison Hurel presents bespoke hand-painted velvets and laces, individually hand-crafted by master artisans inside our Parisian atelier.